The 2023 Hollywood strikes (WGA and SAG-AFTRA) were a watershed moment. The core issue? The use of Artificial Intelligence to generate scripts, replicate actors' likenesses, and replace background performers. As generative AI (Sora, Midjourney) improves, the question is no longer if AI will create movies, but who owns the rights when a machine creates the entertainment content .
Because while the technology changes—from cave paintings to VR headsets—the human need for story remains the same. We seek to be moved, to be thrilled, to be understood. The platforms and algorithms are just the delivery system. The magic is, and always will be, in the itself. MetArtX.21.05.27.Oceane.Learning.Yourself.2.XXX...
Cable television introduced niche channels (MTV, ESPN, HBO). Suddenly, entertainment content didn't have to appeal to everyone; it just had to appeal to a specific demographic. This era also saw the rise of the "watercooler moment"—a shared episode of a show that everyone discussed at work the next morning. Video rental stores like Blockbuster gave viewers temporal control (watch when you want) but not spatial control (you had to go to the store). The 2023 Hollywood strikes (WGA and SAG-AFTRA) were