Kotler argues that with the advent of (ChatGPT, Sora, Gemini) and Spatial Computing (Apple Vision Pro, Meta Quest), customers no longer "touchpoints." They exist in a state of "permanent activation."
Zara has integrated live-streaming e-commerce where AR filters allow viewers to "try on" clothes via their camera while the host walks the runway. The conversion rate of these live events is 10x higher than standard web ads. That is Place Fusion . kotler marketing 6.0
Traditional CRM tracks past purchases. GRM predicts future generative prompts . Instead of asking "What did you buy last month?" ask "What problem are you trying to solve with AI right now?" Kotler argues that with the advent of (ChatGPT,
In a world where AI can write copy, generate art, and negotiate prices, the role of the marketer shifts from "transactor" to Traditional CRM tracks past purchases
Are you only a visual brand? Can a blind person experience your product via voice? Can a deaf person feel your rhythm via haptics? If not, build the API for sensory input.