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It is a rejection of aspirational content in favor of relatable content. It asks the hard questions: Which reality TV villain do you relate to most? How do you remove gum from a microfiber couch? Is it wine o'clock yet? If you are looking for a lifestyle brand that tells you to Marie Kondo your entire house, you are in the wrong place. If you are looking for entertainment critics who analyze the cinematography of Oppenheimer , move along. So pour the cheap wine, put on the

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