Enter the public bus. You cannot fake a bus ride. The harsh overhead fluorescent lighting (a direct challenge to the softbox) does not lie. The grab-pole lean (a test of core strength and composure) cannot be choreographed by a stylist. The window light that streaks across a denim jacket at 7:45 AM is unpredictable, brutal, and beautiful.
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We are moving toward an era where the press release for a new collection will include a section titled "Transit Styling Notes"—advice on how the garment wears while seated, how it resists wrinkles, how it reflects headlights. Enter the public bus